Each step is a precondition for the next. Skip one and the model collapses under its own assumptions.
The Creationships Method is the proprietary strategic algorithm behind every Blaxtar Innovation Bootcamp. It moves founders from personal purpose to a fully built business model in five days — then keeps them moving for four weeks of structured aftercare.
Workshops, retreats, and accelerators usually start with the market, the product, or the pitch. The founder is treated as a variable to be optimised around the business model.
The Creationships Method reverses this. The business is one expression of the founder — not the other way around. Get the founder right, and the strategy compounds. Get the founder wrong, and no canvas in the world will save the company.
We call this the innovation paradox: people seeking renewal tend to project the past onto the future, which silently limits what’s possible. The method clears the mind before adding new information. It’s closer to therapy than training — and it’s why the breakthroughs are predictable rather than surprising.
Who are you and what do you stand for? Your personal compass — not your job description.
Who are your people? The persona who most needs your superpower and is ready to pay for it.
What do they struggle with? What do they aspire to? Ten of each, ordered by impact.
What can you deliver — consistently and with ease — that resolves what they feel?
Package the fit between tribe and superpower into something specific and sellable.
Build the company around the value proposition. Channels, partners, activities, resources.
Make it financially sustainable. One P&L per value proposition — each VP is effectively a separate company.
Who do you need to make it work? Roles, commitments, risks, and the funding ask.
Day 1 opens with psychological safety, relaxation, and the work of articulating your mission. We treat this as deep work and protect it accordingly — the rest of the week compounds on the clarity you build here.
The diamond goal is the personal compass that sits above the business. The business is one expression of it, not the whole of it. We draw this distinction sharply on Day 1, because confusing them is the most common reason founders burn out.
We anchor the diamond goal, then identify the personal pains blocking the mission — minimum ten, taken to root cause. The cash flow quadrant reframes how you generate value, shifting the operating mindset from employee/self-employed to business owner.
You then build a Dream Team: five expert advisors whose combined expertise makes the mission executable. AI context is initialised here so the rest of the week can run with a personalised assistant alongside the facilitator.
Five tribe persona types are generated; you select the one with the strongest fit — the person who most needs your superpower and is ready to pay for it. We then build ten pains and ten gains for that persona, ordered by impact.
Pain relievers and gain creators are filtered against a hard constraint: you only keep what you can deliver with ease and consistency. A landing page or value proposition prototype is built before the day ends.
The value proposition is placed at the centre of the Business Model Canvas. You build outward — customer segments, channels, customer relationships — and inward — key activities, key resources, key partnerships. One canvas per value proposition.
Revenue and cost are calculated per VP using the Strategizer calculator. By the end of the day you have a defensible P&L estimate, not a wishful one.
Every role needed to execute the canvas is identified and scoped. For each role: objectives, commitments, resource requirements, and risk register. The deliverable is a team canvas that doubles as a project proposal — submittable for funding, partnership, or internal sign-off without further rework.
Every canvas is built inside Strategyzer — the same software used by the teams who wrote the original Business Model Canvas. It pairs the canvas with a live calculator, so revenue and cost estimates are tested in the same surface where strategy is designed.
AI tools (ChatGPT and Claude) run alongside the facilitator from Day 2 onwards. They are used to generate persona options, validate assumptions, and balance numbers — not to think for the founder.
Participants receive six weeks of Strategyzer access included in the bootcamp fee. A licensed subscription (approximately €400/year) is recommended thereafter for founders who want to keep iterating in the same environment.
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